Achieved a Click Through Rate of 1.63% generating a number of new sales
Campaigns goals – decrease cost and increase conversions value.
This is big account and requires very thorough optimisation. We reviewed hundreds of keywords and optimised the bids. We excided the expectations by reducing the cost year-on-year by 38% and increasing revenue by almost 8%. Through Google Ads we generated £4.2M revenue and decreased CPA by 29%.
With very careful selection of keywords, products in shopping and biding strategies we managed to increase Average Order Value by 37%.