Achieved a Click Through Rate of 1.79% generating a number of new sales
Conversion Value - £5,926,985
Decrease CPA and increase revenue
Due to unprecedented demand we were approach by the company to deliver the best possible results – increase revenue significantly at lowest cost and achieve growth comparing to previous year. This is another big client who requires very thorough optimisation and account care. We reviewed thousands of keywords, adjusted CPC, tested bid strategies and we exceeded client’s expectations. Enormous account growth: revenue increased by 76% (total value £6M), cost decreased by 21% year-on-year, CPA decreased by 35%.
Number of assisted conversions driven by paid traffic also increased by 2.5%.